Current Event

Google is launching another company called Waymo to focus on self-driving cars. These self-driving vehicles have driven a billion miles in simulation an a million on public roads. The cars will still have a steering will and pedals due to regulations. Many people will buy self-driving cars if they are available in the future. A blind man got a ride in one in October 2015, so they would be great for blind people or people unable to drive. They would not say when the general public could ride in one of these vehicles, but it could be soon.

Article

Old and New Ads- Coca Cola

1960's Coca Cola Ad

2016 Coca Cola Ad

Chapter 29 Study Guide

Vocabulary:
Problem definition- When a business clearly identifies a problem or research issue and the information that is necessary to solve it.
Primary data- Data obtained for the first time and used specifically for the particular problem or issue under study.
Secondary data- Already collected for some purpose other than the current study.
Survey Method- A research technique in which information is gathered from people through the use of surveys or questionnaires.
Sample- A part of the population that is assumed to represent the entire population.
Observation Method- A research technique in which the actions of people are watched and recorded either by cameras or observers.
Point-of-Sale Research- A powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior.
Experimental Method- A research technique in which a researcher observes the results of changing one or more marketing variables while keeping certain other variables constant under controlled actions.
Data Analysis- The process of compiling, analyzing, and interpreting the results of primary and secondary data collection.

Research Steps:
Step 1: Defining the Problem
Step 2: Obtaining Data
Step 3: Analyzing the Data
Step 4: Recommending Solutions to the Problem

Thanksgiving Campaign

Nike "Turkey Bowl"- Nike used a mobile app to advertise its Hyperwarm line. When the customers used apps, they were rewarded points which could be redeemed for prizes like gift cards.
This is brilliant because people are usually annoyed at pop up ads, but they are being rewarded for their time. This is good for Nike because customers will be more encouraged to buy things from their stores.  
 

Office Hours Survey

Office Hours Survey

Chapter 28 Assessment

Chapter 28 Assessment

Survey Conclusion

My survey received 10 responses. The majority of people agreed with what my survey is about. It would be more effective if it had questions that would involve students that don't drive to school and have to worry about parking, and the results would be more accurate. 9 out of 10 people think that there should be more parking allowed and don't like the idea of parking passes. There was an equal split of male and female. There were 5 seniors, 2 juniors, and 3 sophomores that participated in this survey.

RMHS Marketing Survey

RMHS Marketing Survey

Marketing- Real

3 actionable things I can do to make people aware of things at RMHS is that I can put up signs for whatever I am trying to promote. I can also get them on the announcements and tell everybody at lunch. My goal is to make people aware of everything at RMHS and have them try to make change by promoting it.

Team Charities

New England Patriots

Blood Drive- There is a blood drive at the Kraft Family Blood Donor Center and the donors receive special Patriots-themed gifts and are entered into a drawing for autographed prizes.

Make-A-Wish- It provides special experiences for children battling life threatening illnesses. They are invited to Gillette Stadium for a day and get to meet a Patriots player. They do a meet and greet with the players, a trip to The Hall at Patriot Place, and personalized Patriots gear.

Page 85 #1-5

1. The activities involved in producing and marketing goods and services.
2. Production and marketing.
3. By size, profit orientation, market served, and kind of product provided.
4. It is a lot easier to buy products so people will be more motivated to buy more and businesses will make more money.
5. Someone might want to start a small business to provide goods and services to a small area or just to start and are hoping for the business to grow.

Quizlet

Quizlet business and social responsibility flashcards

Blog Post #1

• 12th grade
• I have 1 sister who is a sophomore in college
• Favorite subject is history
• I'm interested in baseball and football
• My favorite show is either  The Walking Dead or Family Guy
• My favorite movie is Good Will Hunting
• I like to relax and watch a sporting event when I'm not busy
• I would go to the 99 if I could go out to eat tonight

License a Video Game Presentation

Video Game Presentation

License a Video Game Part 3

• First video game: 1958 
• Online game: Snipes, "SuperSet Software"
• First home console: Magnavox Odyssey, designed by Ralph Baer
• First handheld game; Microvision

 

License a Video Game Part 2

MLB: The Next Generation is a new game that will bring back memories and create new ones. It is a game where the next generation of superstars will play against a team of legends, alive or not.
Target Market:
Children, teenagers, adults
Marketing Mix:
Product:
The game has 30 teams, 15 of them are filled with young up and coming talent, or young players that are already superstars, and 15 of them are filled with legends, whether they are alive or not, like Babe Ruth, or Ted Williams. There will be a choice to have legends play against another legend team, have 2 teams of young players play against each other, or have a young team play against a legend team.
Price:
It will be priced at $49.99- $59.99 for new games and $29.99- $39.99 for pre-owned games.
Place:
MLB: The Next Generation will be sold online at Gamestop and Amazon. It will be sold in stores at Gamestop, Walmart, Target, and Best Buy.
Promotion:
People who pre-order the game get extra features that the people that didn't pre-order it don't get. Such as, classic stadiums and classic teams. David Ortiz will represent this game and appear in commercials for it.

License a Video Game

License a sports-theme video game

• Boston Red Sox
• Toronto Blue Jays
• New York Yankees

I choose to research baseball because I want to market a baseball game. I also want to use David Ortiz as my star player. 

Generations

1. Baby Boomers- Born from 1946- 64, individualization, confident, positive, group decision making, avoids conflict, values health and wellness.
2. http://www.valueoptions.com/spotlight_YIW/baby_boomers.htm

3. 


4. Three Stooges, Leave it to Beaver
5. It's a Wonderful Life, Dr. No
6. Saveur, Family Circle
7. Theater, music
8. Florida, Hawaii

Fads

A recent fad is Pokemon Go. The target market for this app were people that grew up watching Pokemon. It's appealing to them because it is nostalgic to the and is bringing back something from their childhood that has faded since then. It faded because people were getting injured or killed playing this game by not paying attention to their surroundings, only their phone. They would meet up with people and be robbed. It was a dangerous game to play because it involved meeting up with strangers. It was really popular for a couple weeks and then faded.

Color Rush Uniforms

The NFL Color Rush Uniforms are uniforms that NFL teams wear on Thursday night games. They are much different than the original uniforms, the pants and jersey are the same color and the uniform is sometimes not the team's main color. In most cases, there is no team wearing white during a game, which is very different because the road team usually always wears white.
The 5 I like the most are 49ers, Buccaneers, Cardinals, Patriots, and Saints.
I don't like the color rush uniforms because most of them don't look good. Some of them look like the same uniform but different colored pants. It is good if you want to start selling something new because people will buy them. I think that they should wear throwback uniforms on Thursday night because they would appeal to a larger audience. Older people who watched the team while the throwbacks were their main uniform would buy them. Younger people probably would, too, because most of those uniforms look good and they might think it would be cool to have one.