This is brilliant because people are usually annoyed at pop up ads, but they are being rewarded for their time. This is good for Nike because customers will be more encouraged to buy things from their stores.
Tuesday, November 22, 2016
Thanksgiving Campaign
Nike "Turkey Bowl"- Nike used a mobile app to advertise its Hyperwarm line. When the customers used apps, they were rewarded points which could be redeemed for prizes like gift cards.
This is brilliant because people are usually annoyed at pop up ads, but they are being rewarded for their time. This is good for Nike because customers will be more encouraged to buy things from their stores.
This is brilliant because people are usually annoyed at pop up ads, but they are being rewarded for their time. This is good for Nike because customers will be more encouraged to buy things from their stores.
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