MLB: The Next Generation is a new game that will bring back memories and create new ones. It is a game where the next generation of superstars will play against a team of legends, alive or not.
Target Market:
Children, teenagers, adults
Marketing Mix:
Product:
The game has 30 teams, 15 of them are filled with young up and coming talent, or young players that are already superstars, and 15 of them are filled with legends, whether they are alive or not, like Babe Ruth, or Ted Williams. There will be a choice to have legends play against another legend team, have 2 teams of young players play against each other, or have a young team play against a legend team.
Price:
It will be priced at $49.99- $59.99 for new games and $29.99- $39.99 for pre-owned games.
Place:
MLB: The Next Generation will be sold online at Gamestop and Amazon. It will be sold in stores at Gamestop, Walmart, Target, and Best Buy.
Promotion:
People who pre-order the game get extra features that the people that didn't pre-order it don't get. Such as, classic stadiums and classic teams. David Ortiz will represent this game and appear in commercials for it.
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