Fads

A recent fad is Pokemon Go. The target market for this app were people that grew up watching Pokemon. It's appealing to them because it is nostalgic to the and is bringing back something from their childhood that has faded since then. It faded because people were getting injured or killed playing this game by not paying attention to their surroundings, only their phone. They would meet up with people and be robbed. It was a dangerous game to play because it involved meeting up with strangers. It was really popular for a couple weeks and then faded.