Generations

1. Baby Boomers- Born from 1946- 64, individualization, confident, positive, group decision making, avoids conflict, values health and wellness.
2. http://www.valueoptions.com/spotlight_YIW/baby_boomers.htm

3. 


4. Three Stooges, Leave it to Beaver
5. It's a Wonderful Life, Dr. No
6. Saveur, Family Circle
7. Theater, music
8. Florida, Hawaii

Fads

A recent fad is Pokemon Go. The target market for this app were people that grew up watching Pokemon. It's appealing to them because it is nostalgic to the and is bringing back something from their childhood that has faded since then. It faded because people were getting injured or killed playing this game by not paying attention to their surroundings, only their phone. They would meet up with people and be robbed. It was a dangerous game to play because it involved meeting up with strangers. It was really popular for a couple weeks and then faded.

Color Rush Uniforms

The NFL Color Rush Uniforms are uniforms that NFL teams wear on Thursday night games. They are much different than the original uniforms, the pants and jersey are the same color and the uniform is sometimes not the team's main color. In most cases, there is no team wearing white during a game, which is very different because the road team usually always wears white.
The 5 I like the most are 49ers, Buccaneers, Cardinals, Patriots, and Saints.
I don't like the color rush uniforms because most of them don't look good. Some of them look like the same uniform but different colored pants. It is good if you want to start selling something new because people will buy them. I think that they should wear throwback uniforms on Thursday night because they would appeal to a larger audience. Older people who watched the team while the throwbacks were their main uniform would buy them. Younger people probably would, too, because most of those uniforms look good and they might think it would be cool to have one.