Current Event

Google is launching another company called Waymo to focus on self-driving cars. These self-driving vehicles have driven a billion miles in simulation an a million on public roads. The cars will still have a steering will and pedals due to regulations. Many people will buy self-driving cars if they are available in the future. A blind man got a ride in one in October 2015, so they would be great for blind people or people unable to drive. They would not say when the general public could ride in one of these vehicles, but it could be soon.

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Old and New Ads- Coca Cola

1960's Coca Cola Ad

2016 Coca Cola Ad

Chapter 29 Study Guide

Vocabulary:
Problem definition- When a business clearly identifies a problem or research issue and the information that is necessary to solve it.
Primary data- Data obtained for the first time and used specifically for the particular problem or issue under study.
Secondary data- Already collected for some purpose other than the current study.
Survey Method- A research technique in which information is gathered from people through the use of surveys or questionnaires.
Sample- A part of the population that is assumed to represent the entire population.
Observation Method- A research technique in which the actions of people are watched and recorded either by cameras or observers.
Point-of-Sale Research- A powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior.
Experimental Method- A research technique in which a researcher observes the results of changing one or more marketing variables while keeping certain other variables constant under controlled actions.
Data Analysis- The process of compiling, analyzing, and interpreting the results of primary and secondary data collection.

Research Steps:
Step 1: Defining the Problem
Step 2: Obtaining Data
Step 3: Analyzing the Data
Step 4: Recommending Solutions to the Problem